PRANAWUKIR, Iswahyu; HARYANTO, Rudy; AWALUDIN, Dipa Teruna; RUSTANIAH; SANTOSO, Aprih. Integrated Marketing Communication, Brand Equity, and Perceived Value in Shaping Tourist Loyalty: Evidence from Nusa Penida Tourism. Journal of Applied Sciences in Travel and Hospitality, [S. l.], v. 9, n. 1, p. 73–83, 2026. DOI: 10.31940/jasth.v9i1.73-83. Disponível em: https://www.spafajournal.org/index.php/JASTH/article/view/3076. Acesso em: 16 sep. 2026.